World Sports Advertising
Confidential

F1 INFUSION

2026 · Campaign Specifications

Enter your email address to receive a one-time access code.

WSA Internal Use Only  ·  Protected Document

OverviewMIAMIAUSTINMEXICO CITYSÃO PAULO
SAP
Select a View
2026 Campaign · Media & Production Specs

F1 INFUSION 2026

Every placement, deadline and production spec across the four-race programme — Miami, Austin, Mexico City and São Paulo — in one place. Use the menu to jump to a race, or scroll the full schedule.

MIAMI
Miami F1 Grand Prix
Sunday, 3 May 2026
Miami International Autodrome
29+ media placements
AUSTIN
United States F1 Grand Prix
Sunday, 25 Oct 2026
Circuit of the Americas
39 media placements
MEXICO CITY
Mexican F1 Grand Prix
Sunday, 1 Nov 2026
Autódromo Hermanos Rodríguez
40+ media placements
SÃO PAULO
Brazilian F1 Grand Prix
Sunday, 8 Nov 2026
Autódromo José Carlos Pace — Interlagos
25 media placements
Sunday, 3 May 2026

MIAMI · Miami F1 Grand Prix

Miami International Autodrome
↑ Overview
Campaign Schedule
#LocationAssetFormatAssetsDurationFromToInternal QADeliveryGo Live
1Miami Airport21 Column Wraps at ArrivalsStatic214 weeks13 Apr 202610 May 20262 Apr 20267 biz days pre go-live13 Apr 2026
2Miami AirportEscalator Banners — Int'l ArrivalsPrint24 weeks20 Apr 202617 May 20269 Apr 20267 biz days pre go-live20 Apr 2026
3Miami Digital Freeway NetworkDigital Displays 408H x 1440WDigital61 week26 Apr 20263 May 202616 Apr 202620 Apr 202626 Apr 2026
4Miami Digital Freeway NetworkDigital Displays 240H x 864WDigital—1 week26 Apr 20263 May 202616 Apr 202620 Apr 202626 Apr 2026
Production Specifications
Print · Static

Column Wraps — North Terminal Baggage Claim (Carousels 21 & 22)

Sites MIM 1181 · 84 · 86 · 87 WW
Overall visual (180°)56.75″w × 84.5″hSafety (180°)42″w × 80″hBleed (180°)58″w × 86″hOverall finish (360°)113.5″w × 84.5″hResolution150 DPI at full printMaterial3M 180 + 8520 matte overlaminate
  • Surface: grooved stainless steel panels. Print vendor must be 3M MCS certified.
  • Print one creative per 180° of column — 4 columns in group, 2 prints per column.
  • Build to overall size with bleed; ship at bleed size. Files: AI / INDD / PSD / EPS / TIFF, fonts outlined.
  • Shipping: printed materials delivered 7 business days prior to posting date.
Actual Site

Miami Intl Airport

North Terminal · Baggage Claim · Carousels 21 & 22

Column Wrap · 180° Face

180° SAFETY ZONE 42" × 80" 84.5" overall 80" safety 56.75" overall 42" safety
MIM 1181MIM 1184MIM 1186MIM 1187
Print

Escalator Banners — Concourse E

Sites MIM 3580 & 3581 WW
MIM 3580 WW
Overall249″w × 96″hSafety245″w × 92″hBleed251″w × 98″hMaterial3M IJ 3555 + 8520Res.75 DPI
MIM 3581 WW
Overall249″w × 97″hSafety240″w × 90″hMaterial3M 3552C + 8520Res.75 DPI
  • Aluminium panels · vendor 3M MCS certified · fonts outlined (AI/INDD/PSD/EPS/TIFF).
  • Delivered 7 business days prior to posting date.

MIM 3580 · Banner Dimensions

SAFETY ZONE 245" × 92" 96" overall 249" overall
MIM 3580

MIM 3581 · Banner Dimensions

SAFETY ZONE 240" × 90" 97" overall 249" overall
MIM 3581
Digital

Digital Freeway Network

6 displays
Display A408px H × 1440px WDisplay B240px H × 864px WFileJPG or PNGResolution72 DPIColour modeRGB
Client Comments
Sunday, 25 Oct 2026

AUSTIN · United States F1 Grand Prix

Circuit of the Americas
↑ Overview
Placement Locations
Austin · Placement Map Austin F1 media placement locations map — Circuit of the Americas & Austin-Bergstrom Airport Open interactive map

Click the map to open the live, zoomable placement map with every site pinned.

Campaign Schedule
#LocationAssetFormatAssetsDurationFromToInternal QADeliveryGo Live
1Austin Freeway / Highway BillboardsDigital / Rotary BulletinDigital / Static Vinyl104 weeksBlend 28 Sep & 5 Oct 2026Blend 25 Oct & 1 Nov 2026—14 Sep 2026Blend 28 Sep & 5 Oct 2026
2Austin AirportTension Fabric DisplayFabric Print24 weeks5 Oct 20261 Nov 2026—14 Sep 20265 Oct 2026
3Austin AirportDirect View NetworkDigital44 weeks5 Oct 20261 Nov 2026—21 Sep 20265 Oct 2026
4Austin AirportDigital Banner NetworkDigital8 (4 dbl-sided)4 weeks5 Oct 20261 Nov 2026—21 Sep 20265 Oct 2026
5Austin AirportVertical Digital NetworkDigital64 weeks5 Oct 20261 Nov 2026—21 Sep 20265 Oct 2026
6Airport Private Jet TerminalDigital NetworkDigital92 weeks13 Oct 202626 Oct 2026—6 Oct 202613 Oct 2026
Production Specifications
Digital / Vinyl

Freeway & Highway Bulletins

Roadside
Digital Bulletin
Artwork1400px W × 400px HFormatJPEGResolution72 DPIFrame rate25 FPSMotionStatic only
Vinyl Wrap Bulletins
Live area14′h × 48′wFinished15′h × 49′w (6″ bleed + 4″ pockets)Files.PDF .PSD .EPS .AI .TIFF .JPG
  • Hang line (1px) along top live edge, or crop marks top corners. No rule lines/borders on sides or bottom.
  • Eco-Flex material will NOT be accepted — incorrect material reprinted at agency/printer cost.
  • Artwork supply: under 10MB to artwork@mediaagencygroup.com; 10MB+ via WeTransfer. Always quote the MAG number.
  • Handling: 1st included · 2nd £95 · MAG amends/alterations £95 + handling · late artwork £95.

Digital Bulletin · Canvas Setup

DIGITAL BULLETIN JPEG · 72 DPI · 25 FPS · Static 1400 px 400 px

Production Checklist

✓Correct file format
✓RGB colour space
✓MAG number in artwork

Handling Fees

1st handlingIncluded
2nd handling£95
Amends£95 + fee
Late artwork£95
Airport

Austin Airport Specs

FormatTypeSpotArtwork / Size
Tension Fabric Display (1)Fabric PrintN/AFrame 119.25″W × 59″H · 1″ bleed/side · text within 2″ of frame
Tension Fabric Display (2)Fabric PrintN/AFrame 119.25″W × 59″H · 1″ bleed/side · text within 2″ of frame
Direct View NetworkDigital10s3072W × 600H px (≈302.875″W × 59.56″H) · 2.5mm pitch
Digital Banner NetworkDigital10s288W × 1020H px (≈28″W × 100″H) · 2.5mm pitch
Vertical Digital NetworkDigital10s1080 × 1920 px · diagonals (4) 86″, (2) 98″
Private Jet Terminal

Digital Network

Pixels1920 × 1080 pxAudioNo
Client Comments
Sunday, 1 Nov 2026

MEXICO CITY · Mexican F1 Grand Prix

Autódromo Hermanos Rodríguez
↑ Overview
Placement Locations
Mexico City · Placement Map Mexico City F1 media placement locations map — Autódromo Hermanos Rodríguez & Mexico City Airport Open interactive map

Click the map to open the live, zoomable placement map with every site pinned.

Campaign Schedule
#LocationAssetFormatAssetsDurationFromToInternal QADeliveryGo Live
1Mexico City AirportScreen network — T1 & T2Digital2012 days26 Oct 20266 Nov 2026——26 Oct 2026
2Large Digital Billboard NetworkKey routes to/from the F1 circuitDigital111 week26 Oct 20261 Nov 2026—19 Oct 202626 Oct 2026
3OTVReplay 10″ (Practice, Qual & Race)Broadcast3 spotsRace weekend30 Oct 20261 Nov 2026—23 Oct 202630 Oct 2026
4OTVSpots 20″ (Practice, Qual & Race)Broadcast3 spotsRace weekend30 Oct 20261 Nov 2026—23 Oct 202630 Oct 2026
5OTVLower-third mention (Practice, Qual & Race)Broadcast4 spotsRace weekend30 Oct 20261 Nov 2026—23 Oct 202630 Oct 2026
6OTVMention (Race)Broadcast1 (race)Race day1 Nov 20261 Nov 2026—23 Oct 20261 Nov 2026
7Digital Grand PrixStorytime on Wheels 60″ (Race)FB / Insta / TikTok2 (race)Race day1 Nov 20261 Nov 2026—23 Oct 20261 Nov 2026
Production Specifications
Broadcast (OTV)

TV Spot Specs

Full HD 1920 × 1080
Video
Data rate100 MbpsFrame1920×1080 · 16:9FPS29.97CodecDVCPRO HD 1080i60WrapperMOVScanInterlaced · upper field
Audio
TypePCM stereo · 4 mono chSampling48,000 HzPrecision24 bit · little endianPeaks−8 dBTP (max −5)
  • Deadline: material submitted 5 business days prior to the start of the race.
  • Language: no requirement; Spanish recommended depending on brand positioning in-market.
  • Delivery: artwork/editable files direct to broadcaster. Channel can handle final assembly (+ a couple of days on the 5-day lead time).
  • Spot durations (Replay 10″, Spots 20″, Lower-third, Mention, Storytime 60″): detailed specs awaiting.

Full HD Workspace · 16:9

SAFETY ZONE FULL HD WORKSPACE 1920 × 1080 px · 29.97 fps · DVCPRO HD 16 : 9 MOV · Interlaced · Upper Field · QTS 1920 px 1080 px

Video Technical

Luminance white100 IRE / 700 mV
Luminance black7.5 IRE / 0 mV
Chroma±20 IRE / ±350 mV
Field dominanceUpper Field
HeaderAlis
EncapsulationQTS

Audio Technical

TypePCM Stereo · 4ch MONO
Channelsch 1→3, ch 2→4
Sampling48,000 Hz
Bit depth24-bit · LE
Time codeNone
Peaks−8 dBTP (max −5)
Broadcast (OTV)

Spot Format Details

FormatSessionsDescription
Replay 10″Practice, Qualifying & RaceBillboard (bumper) at full screen in — then the Snipe Down — Billboard (bumper) at full screen out.
Spots 20″Practice, Qualifying & RaceStandard 20-second spot — visual reference to follow.
Lower-third mentionPractice, Qualifying & RaceThis is the SNIPE DOWN. You must share an 8-second script for the 10-second mention that is included.
MentionRaceThe mention includes: a video in the background screen, a ticker, and a script of 25 seconds.
Storytime on Wheels 60″Race8-second script mention and a 5-second Billboard (bumper out).
Airport · 20 screens

Mexico City Airport — Screen Network (T1 & T2)

TypePlacePixelsAccepted formats
IndoorVideo Wall8640 × 1920jpg, jpeg, png, mov, mp4
IndoorVideo Wall1920 × 853jpg, jpeg, png, mov, mp4
IndoorVideo Wall1920 × 1080jpg, jpeg, png, mov, mp4
IndoorVideo Wall1920 × 720jpg, jpeg, png, mov, mp4
IndoorVideo Wall1920 × 1080jpg, jpeg, png, mov, mp4
IndoorVideo Wall1920 × 853jpg, mp4
IndoorVideo Wall1920 × 1080jpg, jpeg, png, mov, mp4
IndoorVideo Wall1920 × 720jpg, jpeg, png, mov, mp4
OutdoorSpectacular — Landmark (×2)PendientePendiente
OutdoorTótem Digital (×2)PendientePendiente
IndoorVideo Wall1920 × 1080jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1920 × 1080jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1920 × 1080jpg, jpeg, png, mpeg, mov, mp4
IndoorVideo Wall1536 × 1080jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1920 × 1080jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1920 × 1080jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1280 × 576jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1920 × 648jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorTótem Digital1080 × 1920jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
IndoorVideo Wall1920 × 1080jpg, png, jpeg, mpg, mp4, mpeg, mov, html, htm
OOH · 11 sites

Large Digital Billboard Network

MediumDurationSizeFormat
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s24 × 6 m / 1440 × 352 pxStatic image
Billboard Digital20s12 × 6 m / 726 × 360 pxStatic image
Billboard Digital20s24 × 6 m / 1440 × 352 pxStatic image
Client Comments
Sunday, 8 Nov 2026

SÃO PAULO · Brazilian F1 Grand Prix

Autódromo José Carlos Pace — Interlagos
↑ Overview
Placement Locations
São Paulo · Placement Map São Paulo F1 media placement locations map — Interlagos catchment area Open interactive map

Click the map to open the live, zoomable placement map with every site pinned.

Campaign Schedule
#LocationAssetFormatAssetsDurationFromToInternal QADeliveryGo Live
1São Paulo Guarulhos AirportScreen network across the airportDigitalTBCTBC — sites being finalisedTBCTBC—TBCTBC
2F1 AgoraPre-race showBroadcast2 spotsTBC — schedule dependentTBCTBC—2 days priorTBC
3Contagem RegressivaRace build-up specialBroadcast2 spotsTBC — schedule dependentTBCTBC—2 days priorTBC
4F1 LegendsSenna Docu Special / HighlightsBroadcast1 spotTBC — schedule dependentTBCTBC—2 days priorTBC
5InterlagosCircuit PreviewBroadcast2 spotsTBC — schedule dependentTBCTBC—2 days priorTBC
6FP2 LiveLive F1 SessionBroadcast1 spotPractice6 Nov 20266 Nov 2026—4 Nov 20266 Nov 2026
7QualifyingLive F1 SessionBroadcast2 spotsQualifying7 Nov 20267 Nov 2026—4 Nov 20267 Nov 2026
8Race Day Build-UpLive F1 SessionBroadcast2 spotsRace day8 Nov 20268 Nov 2026—4 Nov 20268 Nov 2026
9Grande Prêmio de São PauloLive F1 Session (during race)Broadcast4 spotsRace day8 Nov 20268 Nov 2026—4 Nov 20268 Nov 2026
10Post-Race AnalysisLive F1 Post-Race ShowBroadcast2 spotsRace day8 Nov 20268 Nov 2026—4 Nov 20268 Nov 2026
Production Specifications
Airport · 3 screens

São Paulo Guarulhos Airport — Screen Network

Site RefPlacementOrientationResolutionFPSFile Specs
GRU-94Arrivals — Welcome LEDLandscape1536 × 640 (Full HD)Max 25MP4 / JPEG · max 5MB · H.264 · no audio · 15″
GRU-251Arrivals — Infinity ColumnsPortrait1056 × 864Max 25MP4 / JPEG · max 5MB · H.264 · no audio · 15″ · max 24mbps
GRU-54Arrivals — Carousel T3Landscape1920 × 1080 (Full HD)Max 25MP4 · max 5MB · H.264 · no audio · 15″ or 30″ · max 24mbps
  • Infinity Columns (GRU-251): for single-piece media, use the total width. For media divided into separate panels, use the individual measurements.
  • Departures Deep Iconic Screen (GRU-182): specs TBC — to follow once confirmed.
DOOH

Brazil OOH Network

Creative pxVenue typeVideoMinMaxAudio
240 × 480Outdoor (Bus Shelters)Yes10s10sNo
1080 × 1920Outdoor (Urban Panels)Yes6s30sYes
1080 × 1920Transit (Train Stations)Yes10s30sYes
1080 × 1920Transit (Train Stations)Yes6s30sYes
1080 × 1920Transit (Subway)Yes10s10sNo
768 × 384Transit (Train Stations)Yes6s30sYes
768 × 384Transit (Train Stations)Yes10s30sYes
224 × 336Outdoor (Urban Panels)Yes10s10sNo
Broadcast

TV Specs & Info

  • Deadline: 2 business days prior to broadcast.
  • Language: ads must be in Portuguese. If in another language, Portuguese subtitles must be clearly visible and legible throughout the content.
  • Delivery: materials must be delivered through one of the following platforms: Peach, Extreme Reach or Vati. Once the files have been submitted, the TV station will review and approve the content.
  • Care: the customer's 10″ part needs CRT registration.
Client Comments
worldsportsadvertising.com
F1 Infusion 2026 · Summary & Specs V7 · Prepared by Mark Dolan
Post-Campaign Report · Miami

MIAMI F1
AIRPORT OOH

Proof of posting, delivery modelling and audience intelligence for the Miami Grand Prix airport & roadside campaign.

Flight Span20 Apr – 24 May 2026
Event PeakMiami GP, 1–3 May
CoverageMIA Terminal + Miami Roadside
Scroll to explore ↓
Headline Delivery

Delivery Summary 4-Week Flights

The two Miami lines, combined — gross delivery, reach and frequency across all 29 faces in market.

Total Impacts
0
Gross opportunities-to-see across both Miami lines. Independent of frequency.
Net Reach
0
Realistic unique audience across 29 faces.
Avg Frequency
0
Blended: airport ~1.2×, roadside ~6×.
Airport Impacts
0
21 wraps + 2 escalator banners
Roadside Impacts
0
6 digital bulletins
F1 Premium Reach
0
High-value fly-in fans, GP weekend
Faces In Market
0
23 airport + 6 roadside
Frequency note: the 6 roadside digital bulletins carry heavy commuter repeat exposure on top of the transient airport faces, so a flat 1.1× assumption would overstate reach far beyond what 29 faces actually cover. The figures above use the realistic blended read of ~2.2m reach at ~3.7× — the recommended figure for anything client-facing.
Inventory & Method

Miami Inventory & Model

Built bottom-up from the booked Miami formats. Two lines, both 4-week flights, with the Miami GP (1–3 May) sitting inside each.

Booked Miami Inventory
LineFormatsFlight
MIA Airport
terminal interior · passengers		 21× Column Wraps
2× Escalator Banners		 27 Apr – 24 May
4 weeks
Miami Roadside
arterial / expressway · vehicular		 6× Digital Bulletins 20 Apr – 17 May
4 weeks
Modelling Assumptions
MIA throughput~158k pax/day → ~4.4m movements / 4-wk flight
Airport coverage~50% of pax pass the 23-face package (≥1 OTS)
Digital bulletin~200k impressions / face / week (SOV-adjusted)
FrequencyAirport transient ~1.2×; roadside commuter ~6×
F1 overlay275k trackside (3-day) · premium fly-in via MIA/FLL

Sources: Miami-Dade Aviation Department (2025); F1 / GP Destinations attendance (2025); Nielsen Sports & F1 Global Fan Survey 2025. Per-face delivery modelled — confirm against live Geopath data before client issue.

Proof Of Posting

Installed In Market

On-site photography confirming live posting across all three Miami formats.

Arrivals Column Wraps

2,240,800 Impressions

Digital Freeway Network (6 Screens)

5,478,480 Impressions

Escalator Banners Package

946,400 Impressions
Audience Base

The F1 Weekend Is A Value Play, Not A Volume Spike

4-Week MIA Base (Passenger Movements)
Airport base
~4.4m
F1 fly-in (Thu–Mon)
~150k

MIA is enormous — ~4.4m movements over the airport flight. Against that base, 275k trackside F1 fans (much of it local, the rest split MIA/FLL across several days) is a modest ~3% volume lift by comparison to the fly-in slice shown above.

Why It Still Matters
  • MIA is enormous — ~4.4m movements over the airport flight; the fly-in F1 segment is a modest slice by volume.
  • But that segment is premium, high-spend, internationally-skewed, motorsport-engaged — landing in a tight 3–5 day window. Exactly the profile premium advertisers pay for.
  • The 21 column wraps + 2 escalator banners catch them in-terminal; the 6 digital bulletins catch the drive-in / local crowd on the road.
Audience Profile A · Always-On

MIA Core Traveller Base

0%Domestic
Domestic 55%
International 45%

MIA is the #1 US gateway for international traffic and the primary US hub for Latin America & the Caribbean — international pax over-index heavily on retail and luxury spend.

Top International Origin Streams
Latin America
High
Caribbean
High
Brazil
Strong
Colombia / Argentina
Strong
Europe (UK/ES)
Med
  • Traveller mix: business + premium leisure + cruise connectors (PortMiami).
  • Age skew: business & premium leisure concentrate 30–60; affluent, decision-makers.
  • Mindset: in-journey, reward / planning state — receptive to destination, finance, telecoms-roaming and luxury.
Audience Profile B · Race-Weekend Overlay

F1 Premium Audience Injection

Age Profile (Global F1, 2025)
Under 35
43%
35–54
37%
55+
20%
Gender
Male
58%
Female
42%

Avg fan age ~32 globally; women now ~48% of new fans. US trackside skews older, male 25–44 and notably affluent; Miami GP layers on a luxury/VIP crowd (Paddock Club, villas, yachts).

Income
0
US F1 fans over-index on HHI $75k+
Under 35
0
Younger than legacy motorsport
  • Category affinities: premium & performance auto, luxury watches/fashion, crypto & fintech, travel/hospitality, champagne & premium spirits, tech.
  • Mindset: experience-led, status-aware spenders — F1 reads as aspirational identity, not just sport.
  • Reach quality: ~90k of these land via MIA across race weekend — a clean match for sponsor-category advertisers.
Consumer Intelligence

What This Audience Does Next

Spend Behaviour
  • Captive & purchase-primed — duty-free, retail, F&B, car rental, hotels all sit downstream of the panels.
  • International pax over-index on luxury spend per trip.
  • F1 overlay = high-net-worth, brand-receptive, big-ticket purchasers.
Behaviour & Channel
  • Heavy smartphone / second-screen use; F1 fans are among the most digital, social-active audiences in sport.
  • The 6 digital bulletins are ideal for DOOH + mobile retargeting and QR scan-to-engage.
  • Column wraps & escalator banners: long dwell, low clutter = high recall.
Receptive Categories
  • Luxury & performance automotive.
  • Fintech / crypto (core F1 sponsor space).
  • Premium travel, hospitality & real estate.
  • Watches, fashion, telecoms & roaming.

Implication: the airport audience is rarely in a passive state — it is mid-decision and high-value. The F1 window sharpens that into a concentrated, sponsor-aligned, luxury-receptive crowd.